Social media ... interactive conversations and relationship building

Many businesses jump into Social Media and immediately concentrate on the "what" rather than the "why".  They focus on number of "likes" and "followers" versus the more important metrics of how many people are active on their pages in the on-line discussions and how many new faces take action.

A good social media program must focus on building interaction with visitors and keeping the discussions going with only an occasional mention about new services or products. The goals should be to have more "authentic" interactions with visitors and improved relationships with their customers. Success here comes from well written content that can spark interaction and interactive conversations that engage prospects and build deeper customer relationships.

People who are actively participating in a company's "digital" conversations are more emotionally and intellectually invested so they will naturally spread the positive word through their own personal and business networks. 

Have a great day....e

e-Nuggets

• "A man should never be ashamed to own that he is wrong, which is but saying in other words that he is wiser today than he was yesterday." Alexander Pope
• "Refuse to criticize, condemn, or complain. Instead, think and talk only about the things you really want." Brian Tracy
• "Success is living up to your potential. That's all. Wake up with a smile and go after life… Live it, enjoy it, taste it, smell it, feel it." Joe Kapp
• "We have not wings we cannot soar; but, we have feet to scale and climb, by slow degrees, by more and more, the cloudy summits of our time." Henry Wadsworth Longfellow