Growing revenue is the life line of any successful business unfortunately in most companies, sales and marketing organizations are viewed separately as:
- sales = revenue creator
- marketing = cost center that is not vital to the revenue creation process
- Manage the marketing department more as a true revenue-generating organization with responsibilities further down the funnel such as outbound calling, lead qualification etc
- Embrace the fact that revenue creation starts when a company first meets a prospective buyer and continues through deal close and onward to continuous customer loyalty
- Implement a systematic process that nurtures prospects forward through every part of the revenue cycle and measures buyer engagement at every step of the process
- Provide sales teams with the real time information and tools they need to help prioritize their time to engage with qualified prospects only when they are ready to commit
- Measure the effectiveness and ROI of spending on people and programs at every step of the revenue cycle across both marketing and sales
Make it a great day... e
e-Nuggets
- "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results."-- Andrew Carnegie
- "The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it."-- Theodore Roosevelt
- "Trust men [women] and they will be true to you; treat them greatly, and they will show themselves great."--Ralph Waldo Emerson
- "Coming together is a beginning; keeping together is progress; working together is success."--Henry Ford