Messaging ....FOCUSED & RELEVANT

In today's fast paced world, successful companies continually review their marketing messages for relevancy and ability to clearly address customer and prospect key business issues. 

To do this companies need to implement a continuous process that asks AND documents solid answers to questions like: Who are your target customers? What are their specific pain points that keep them up at night? Who are your main competitors? What are they saying to the marketplace? How does the customer want to acquire products or service.. direct.. distribution.. or through integrators? What is the economic climate in their market segments? What is their sense of urgency to make decisions?

With the answers to the questions above in hand, the next logical step is a facilitated marketing session with your team to answer these important questions:

1. What urgent problem does your product solve for your prospective customer?

2. How is your customer or prospect solving that problem today?

3. What specific benefits does your product or offering deliver?

4. Why is your product better than the competitive alternatives or their current solution?

5. What about your product is unique and relevant from a prospects perspective?

6. How can you uniquely communicate these differences better than your competition?

Including a cross functional team including marketing, engineering, customer support, business development and leveraging outside help

adds new perspectives and optimizes the final results.

Effective facilitation of this session by a 3rd party can be the key to your companies messaging and positioning success. Have a great day!

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e-Nuggets

• “Leadership is Action not Position” – Neil Lisab Cire 1999
• "Forget about yesterday. Prepare for tomorrow. Change, as you have never seen it, at speeds you've never seen." - Jack Welch
• Yesterday is history. Tomorrow a mystery. Today is a gift. That's why it's called the present! - unkown
• "Some men have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can." Mary Frances Berry
•  "Who dares nothing, need hope for nothing." Friedrich von Schiller